Why A Well-Designed Letterhead Is Essential For Your Business Stationery

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A letterhead forms the header at the top of a letter. From a business’ perspective, the letterhead usually includes a company logo and the name of the company. It may also include the postal address and postcode, or contact email and telephone number.

You’ll find that any kind of written communication you have with the business will come in the form of a letter, which has the company’s own letterhead at the top. So now you know what a letterhead is, let’s take a look at why it is so essential to your business and what makes a good design.

Why a letterhead is essential

Company logo

Your company will have a logo for a reason. This image will define your brand or the service you provide, and will help customers to recognise you. So by putting your company logo on your business stationery, you’ll expose your brand and what you stand for, giving you greater brand awareness in the industry and among your customers.

Backs up your brand identity

Every company wants its customers to know that it offers the best service or the cheapest products. Your letterhead therefore needs to reinforce your brand message.

If your brand is all about providing a luxury, bespoke service, for example, you should ensure that your letterhead reflects this, whether that’s with a sleek design, or an interesting colour and font. Once you’ve earmarked the particulars, make sure to stick to them across all of your business’ communication for coherency.

Shows authority and legality

Not only does your company letterhead show who you are and helps to identify your brand; it should also be used for all official documentation. It reinforces your brand’s authority and gives the remainder of the letter credibility.

What makes a good letterhead design?

Why A Well Designed Letterhead Is Essential For Your Business Stationery

Simplicity

Your letterhead should be easy to read, so it’s really important to choose a fairly simple design. Your letterhead should consist of your company’s name and logo, as well as any contact details.

Contact details

You should make sure that people can contact you, simply by looking at your letterhead. This means that you should ensure any contact details are relevant and up to date.

No more than two fonts

Generally speaking, you shouldn’t use any more than two fonts in your letterhead design. Try to choose a font which reflects your brand image. You may decide to use a specific typeface for all of your communication – if so, incorporate this into the letterhead too.

Choose company colours

As your letterhead represents your business and your company ethos, you should also make sure that it contains any corporate colours. A company which sells items specifically related to Christmas for example will likely opt for red and green, rather than yellow, as these colours are synonymous with the holiday.

Examples of successful letterhead designs

So now we’ve taken a look at the ‘what’ and the ‘why’, let’s take a closer look at some examples of successful letterhead designs. Remember that as long as you include the necessary information, and keep any design consistent with your brand’s identity, you can’t go far wrong.

Dylan’s Barbershop

Why A Well Designed Letterhead Is Essential For Your Business Stationery

This simple letterhead works great for a barbershop. In the shape of a comb, it’s obvious which service is offered before you even read the name of the company. The owner has chosen a blue font, all in capitals, presumably to make the words stand out on the page. He’s also included a telephone number, postal address and email contact, adding to his authority. [Source]

RedBrick

Why A Well Designed Letterhead Is Essential For Your Business Stationery

With a company name like RedBrick, choosing a corporate logo must have been a bit of a no brainer. However, the simplicity of this design works – you don’t even need to read the name of the company to guess what it might be called. I also love the choice to use two varying shades of red, and to alternate the red and white backgrounds of the business card – simple, but effective. [Source]

Readers’ Question

How will you make sure your company’s letterhead stands out?

Post contributed by Abigail Clapham and Rachael Pegram in collaboration with 123 Print.

Featured image by Damian Hernandez on Dribbble.

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Written by

Web designer, web developer, UI/UX designer 9-5. Energy drink consumer, video game addict, avid blogger 5-9. Owner of Szaboka.com.

2 Responses

Comments

  • Tom Wilson-copp said on 2014.03.05. at 16:12 Reply

    Often a piece of business stationery will be the first piece of company branded material a prospective customer will come across so getting it right is crucial...nice post and good advice.

  • Catherine Marshall said on 2014.11.13. at 18:02 Reply

    Excellent advice. I love the barber shop's example. I usually try to add a pop of color in my letterhead. Usually that happens with the logo, but it's good to remember that black, white, and gray aren't always the most eye-catching combination.

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