A letterhead forms the header at the top of a letter. From a business’ perspective, the letterhead usually includes a company logo and the name of the company. It may also include the postal address and postcode, or contact email and telephone number.
You’ll find that any kind of written communication you have with the business will come in the form of a letter, which has the company’s own letterhead at the top. So now you know what a letterhead is, let’s take a look at why it is so essential to your business and what makes a good design.
Why a letterhead is essential
Your company will have a logo for a reason. This image will define your brand or the service you provide, and will help customers to recognise you. So by putting your company logo on your business stationery, you’ll expose your brand and what you stand for, giving you greater brand awareness in the industry and among your customers.
Backs up your brand identity
Every company wants its customers to know that it offers the best service or the cheapest products. Your letterhead therefore needs to reinforce your brand message.
If your brand is all about providing a luxury, bespoke service, for example, you should ensure that your letterhead reflects this, whether that’s with a sleek design, or an interesting colour and font. Once you’ve earmarked the particulars, make sure to stick to them across all of your business’ communication for coherency.
Shows authority and legality
Not only does your company letterhead show who you are and helps to identify your brand; it should also be used for all official documentation. It reinforces your brand’s authority and gives the remainder of the letter credibility.
What makes a good letterhead design?
Your letterhead should be easy to read, so it’s really important to choose a fairly simple design. Your letterhead should consist of your company’s name and logo, as well as any contact details.
You should make sure that people can contact you, simply by looking at your letterhead. This means that you should ensure any contact details are relevant and up to date.
No more than two fonts
Generally speaking, you shouldn’t use any more than two fonts in your letterhead design. Try to choose a font which reflects your brand image. You may decide to use a specific typeface for all of your communication – if so, incorporate this into the letterhead too.
Choose company colours
As your letterhead represents your business and your company ethos, you should also make sure that it contains any corporate colours. A company which sells items specifically related to Christmas for example will likely opt for red and green, rather than yellow, as these colours are synonymous with the holiday.
Examples of successful letterhead designs
So now we’ve taken a look at the ‘what’ and the ‘why’, let’s take a closer look at some examples of successful letterhead designs. Remember that as long as you include the necessary information, and keep any design consistent with your brand’s identity, you can’t go far wrong.
This simple letterhead works great for a barbershop. In the shape of a comb, it’s obvious which service is offered before you even read the name of the company. The owner has chosen a blue font, all in capitals, presumably to make the words stand out on the page. He’s also included a telephone number, postal address and email contact, adding to his authority. [Source]
With a company name like RedBrick, choosing a corporate logo must have been a bit of a no brainer. However, the simplicity of this design works – you don’t even need to read the name of the company to guess what it might be called. I also love the choice to use two varying shades of red, and to alternate the red and white backgrounds of the business card – simple, but effective. [Source]
How will you make sure your company’s letterhead stands out?
Post contributed by Abigail Clapham and Rachael Pegram in collaboration with 123 Print.